More freedom. More income. More say in how they work and who they work with. That belief started with one stylist who decided to stop settling and start building something better.
Bex started as a stylist and built one of the most respected salon brands in Austin. She opened bex+Co. to give beauty professionals a path to more freedom, better income, and real ownership of their careers.
Gary helped scale one of the largest salon suite franchises in the U.S. His experience in franchising and operations supports owners through every stage of opening and growing a successful bex+Co. location.
Dennis is an American entrepreneur who has specialized in the beauty and wellness industry for over 50 years. Dennis was inspired by a family with a rich history in this industry dating back to the late 1930’s.
bex+Co. exists to empower beauty professionals.
Every decision we make supports that mission.
If you’re passionate about building a modern, scalable business that actually helps people succeed, then this is your chance to lead something real. We’ll support you every step of the way.
Founded by Rebekah Irvine; First salon opened
South Lamar & Downtown Locations Open
Cedar Park Location Opens
Barton Hills & Gateway Locations Open
Georgetown Location Opens
Seven Locations, Ready for franchising
bex+Co. Salon franchise ownership opportunities became available
We’re now expanding into new markets with partners who share our vision. Each location is designed to reflect its local community while staying true to the bex+Co. brand.
If you’ve been looking for a business with strong margins, a powerful brand, and a culture that actually feels good to be part of, you’re in the right place. We’ll show you how it works. You bring the vision. We’ll bring the support.